Kennedy Communications

Media Training

Just a quick note to let you know that I represented Family Day Care Australia in a live interview on the Today Show on Channel 9 this morning - and that your media training was right there with me! I went to bed last night with the workbook and woke up this morning with the 'block + score A points' running through my mind. I wasn't nearly as nervous this time as I was for a previous live interview and I thank you for a really great grounding in dealing with the media. The interview went well and we have been inundated with calls and emails and over 700 hits on our website this morning. It's a good day for family day care!!

- Monique Webber
General Manager
Family Day Care Australia

This course by Judy Goldman exceeded my expectations! I found the course VERY valuable and practical. I could not think of a single way to improve Judy’s course. It was very relevant and the use of technology was great. I would recommend this course with Judy to others without a doubt.
-Mairi Steel, Acting Director, Equal Opportunity for Women in the Workplace

Judy helped me to focus on areas on which I can improve my technique. The content of Judy’s course was excellent, presentation excellent, format excellent and degree of value was excellent.
-Professor Elizabeth Farmer, Dean, Graduate School of Medicine, University of Wollongong.

Even though I’ve had some experience with media interviews, and I thought I knew about handling the media, your program introduced me to new concepts and provided insights of which I wasn’t aware.
Your training is amazing Rachel. It is detailed, well balanced with both theory and practice, enjoyable, interactive and given me a great amount of confidence about my position when handling the media and how to interact with journalists. I’m looking forward to that next interview!
I would recommend you to anyone!
-Emma McLeod. Founder, Stillbirth Foundation.

Rachel’s training has given me tremendous confidence – I now feel very equipped. The course exceeded my expectations. It was informative, interactive and very understandable. In terms of degree of value it was excellent!
-Joshua Ogilvie, winner Johnny Walker Local to Lords around the world in 80 days competition.

"Pat has been involved with government and the media since 1984. Having been a press secretary and media adviser in many government departments he really knows his way around the bureaucracy and the political process...there are few better when it comes to defusing a potentially explosive media issue. "
- The Honourable Bob Debus
NSW Attorney-General, Minister for Environment, Emergency Services, Minister Assisting the Premier on the Arts

I very much appreciated your wonderful course, your expertise, and particularly your sensitivity to my ego. I received a great benefit from the course as far as my personal insight is concerned, and believe it or not a small increase in my confidence level generally......I think because I managed to persist with the day and not give into the fact it was at times hard and uncomfortable.
I definitely want to do some training (much of the same) on a fairly
regular basis, and I reckon by the time I am ready to retire at age 111, I should
be half decent.
Thank you again. Great programme, great presenter.

-Christopher Marshall
Head Human Resources Bayer Australia & New Zealand

"Pat has done it all when it comes to the media Ð radio, TV, print - he has been there. Over his many years dealing with the media, Pat has experienced the best and worst of media relations - he knows it from all angles."
- Colin Judge Media Manager, Sydney Water

"Pat has been involved with government and the media since 1984. Having been a press secretary and media adviser in many government departments he really knows his way around the bureaucracy and the political process...there are few better when it comes to defusing a potentially explosive media issue. "

- The Honourable Bob Debus
NSW Attorney-General, Minister for Environment, Emergency Services, Minister Assisting the Premier on the Arts

Dear Catriona,

I very much appreciated your wonderful course, your expertise, and particularly your sensitivity to my ego. I received a great benefit from the course as far as my personal insight is concerned, and believe it or not a small increase in my confidence level generally......I think because I managed to persist with the day and not give into the fact it was at times hard and uncomfortable.

I definitely want to do some training (much of the same) on a fairly
regular basis, and I reckon by the time I am ready to retire at age 111, I should
be half decent.

Thank you again. Great programme, great presenter.

-Christopher Marshall
Head Human Resources Bayer Australia & New Zealand

- Colin Judge Media Manager, Sydney Water

Presentation Skills Workshops

“Pat Kennedy is one of the few communication professionals who have not only been there and done it, but can teach it to others as well.

His presentation course is challenging and confidence building and is founded on practical experience and learnings, not presentation textbooks. Add Pat’s sense of humour to the mix and you get a fun and rewarding experience.”
- Mark Gold, Director,
The Third Person

“Thank you so much for your wonderful presentation. It got tremendously positive feedback and was listed in most people’s evaluation sheets when they commented on what was most useful at the Convention and what was most enjoyable. Without your professionalism setting the standard the Convention would not be the success it was!”
- Naomi McCrae, Manager,
Professional Programs
The Walkley Foundation, Media, Entertainment and Arts Alliance

“Great presenter - Pat is a wonderful 'teacher' - patient, calm, approachable. He makes it all sound easy and not daunting.

"Pat is well versed and experienced in his field. I definitely improved as a result of Pat's technique in instructing - concise and straight forward. TONS of wonderful tips and do's and don’ts.”
- Patricia Russo, Russo MarComms

"I enjoyed the intimacy of the presentation training day - not too many people therefore we received a lot of attention. "
- Georga Jones
Zing Communications

"Patrick, I have just received your feedback from our training day recently. Thank you for the valuable advice.

What a thoroughly enjoyable, frightening and yet enlightening time. I promise to practice my skills and take on board what you have said to enable me to become a better presenter.

I applied to attend this training session because I felt that it would provide me with a critical analysis of my current skills and enable me to move forward. I was not disappointed and would recommend it to anyone wishing to develop the skills necessary to 'stand out' in the crowd.

Thanks for your assistance."
- John Summergreene
Business Administrator
Marrickville Council

“Pat Kennedy is one of the few communication professionals who have not only been there and done it, but can teach it to others as well.

His presentation course is challenging and confidence building and is founded on practical experience and learnings, not presentation textbooks. Add Pat’s sense of humour to the mix and you get a fun and rewarding experience.”

- Mark Gold, Director,
The Third Person

- Naomi McCrae, Manager,
Professional Programs
The Walkley Foundation, Media, Entertainment and Arts Alliance

“Great presenter - Pat is a wonderful 'teacher' - patient, calm, approachable. He makes it all sound easy and not daunting.

"Pat is well versed and experienced in his field. I definitely improved as a result of Pat's technique in instructing - concise and straight forward. TONS of wonderful tips and do's and don’ts.”

- Patricia Russo, Russo MarComms

"I enjoyed the intimacy of the presentation training day - not too many people therefore we received a lot of attention. "

- Georga Jones
Zing Communications

"Patrick, I have just received your feedback from our training day recently. Thank you for the valuable advice.

What a thoroughly enjoyable, frightening and yet enlightening time. I promise to practice my skills and take on board what you have said to enable me to become a better presenter.

I applied to attend this training session because I felt that it would provide me with a critical analysis of my current skills and enable me to move forward. I was not disappointed and would recommend it to anyone wishing to develop the skills necessary to 'stand out' in the crowd.

Thanks for your assistance."

- John Summergreene
Business Administrator
Marrickville Council

News Release Writing Training Workshops

"The Australian Red Cross Blood Service (ARCBS) has a team of staff responsible for marketing and communicating to the media, staff and the broader community. One of the areas that required improvement was in media release writing.
"The ARCBS used Pat Kennedy from Kennedy Communications as he had very successfully carried out a number of media training courses before.
"Pat’s Media Release Writing course gave our staff the confidence they needed to write successful, easy to read releases that get published.

" The well-structured course covered all aspects of media release writing and gave our staff a good understanding of how the media operate.

" Pat’s knowledge and understanding of the media is exceptional. Through this knowledge and his interpersonal skills, Pat has the ability to get the best out of his workshop participants.
"I have no hesitation in recommending Kennedy Communications for any organisation wanting to improve their skills and understanding of how to deal with the media."
- Richard Webb
Public Relations Manager
Australian Red Cross Blood Service NSW/ACT

“I will be back to do another course – I’m stoked. The course exceeded my expectations. I feel like I can apply these skills right away.” Lisa Phillips, Medina Hotels

“This course was a great guide to the ‘inner workings’ of writing a media release. There was logical progression of providing clear and concise information in an easy to understand way.” Lucy Mudd, Gavin Andersons.

“Very experienced trainers who obviously know the current market and ways of working.” Emily Mostacci, Affinity Partners.

"The ARCBS used Pat Kennedy from Kennedy Communications as he had very successfully carried out a number of media training courses before.

"Pat’s Media Release Writing course gave our staff the confidence they needed to write successful, easy to read releases that get published.

" The well-structured course covered all aspects of media release writing and gave our staff a good understanding of how the media operate.

" Pat’s knowledge and understanding of the media is exceptional. Through this knowledge and his interpersonal skills, Pat has the ability to get the best out of his workshop participants.

"I have no hesitation in recommending Kennedy Communications for any organisation wanting to improve their skills and understanding of how to deal with the media."

- Richard Webb
Public Relations Manager
Australian Red Cross Blood Service NSW/ACT

“I will be back to do another course – I’m stoked. The course exceeded my expectations. I feel like I can apply these skills right away.” Lisa Phillips, Medina Hotels

“Very experienced trainers who obviously know the current market and ways of working.” Emily Mostacci, Affinity Partners.

Clients of Kennedy Communications have included:

Sydney Water * Qantas * Australian Airlines * Australian Safety Transport Bureau * Commonwealth Bank* Telstra * BHP Steel * BHP Billiton * Optus * AAP MediaNet * Several Sydney Councils * Ipoh * ABS * Sony BMG * Australian Bureau of Agriculture and Resource Economics * APM Training Institute (Public Relations and Marketing) * National Heart Foundation * Pfizer * Asia Pacific Group (anti-money laundering group) *Australian Red Cross Blood Service (National) * Australian Red Cross Blood Service (NSW, ACT and WA) * Australian Self-Medication Industry * Bureau of Meteorology * Cancer Institute * China National Tourism Office * Clubs NSW * Colgate Palmolive, Commission for Children and Young People * CPL Global Solutions (an IT/freight forwarding company) * Department of Urban Affairs and Planning * Diabetes Australia * Dove * Du Pont * EBay * Endeavour Credit Union * Energy Australia * Ernst & Young * Fitness NSW * Harm Reduction Services * Ibis World * Illawarra Area Health Service * Invest Australia * LifeLink – Organ Donation Network NSW/ACT * Media Entertainment & Arts Alliance * National Chinese Tourism Office * National Breast Cancer Centre * National Heart Foundation * National Parks and Wildlife Service * New England Area Health Service * Sydney Catchment Authority * Northern Rivers Area Health Service * Northern Sydney Area Health Service * NSW Ambulance Service * NSW Coastal Council * NSW Corrective Services * NSW Department of Community Services * NSW Department of Education * NSW Department of Housing * NSW Department of Industrial Relations * NSW Department of Sport and Recreation * NSW Fisheries * NSW Health Care Complaints Commission * NSW Ministry of Energy and Utilities * NSW Police Service * Olsens Funerals * Pharmacia * Public Relations Institute of Australia * Ricegrowers Association of Australia * Ray White Real Estate * Resmed * Royal Australasian College of Physicians * Schering Plough * State Emergency Service * State Forests * State Transit Authority * Sutherland Shire Council * Sydney Catchment Authority* Sydney Children’s Hospital * Sydney Harbour Foreshore Authority * Sydney Medically Supervised Injecting Centre at Kings Cross * Systems Union (part of Sun Systems) * Taronga Zoo * Uniting Church * University of NSW * US Centre for Shaken Baby Syndrome * Vioela Water * Virgin Mobile * Wentworth Area Health Service * Western Plains Zoo Dubbo * Walker Corporation * World Vision * YMCA.