Preparing a Public Relations/Communication Plan

A well considered plan is the essential foundation for a successful public relations campaign, regardless of its scope or budget.

This one-day workshop covers the ten key elements of a comprehensive public relations/ communication plan, including how to develop media relations and issues management strategies, objectives, target publics, research, timing, budgeting, and evaluation.

Led by experienced PR consultant and trainer Carol Moore, the interactive, small-group workshop combines theory with practical exercises. The workshop emphasises participant interaction, exercises, discussion and sharing of experiences in a supportive environment, and provides guidelines, tips and tools to enable you to write a PR/communication plan as soon as you get back to the office.

KEY ASPECTS COVERED IN PR/COMMUNICATION PLAN WORKSHOP:

• The ten key elements of a PR/communication plan
  
• Considering the communication opportunity or challenge and the issues involved
  
• Using research to help plan your campaign or activity
  
• Writing objectives that provide a clear direction and enable effective evaluation
  
• Identifying and analysing target publics to ensure targeted communication
  
• Communication tactics commonly used in PR campaigns, including media activities
  
• Guidelines to preparing budgets and timelines
  
• Evaluation mechanisms to ensure accountability, including media content analysis

Please note that this workshop does not cover business writing skills, media release writing or in-depth media relations strategy, which are the focus of three other one-day workshops.

WHO WOULD BENEFIT?

Whether you are new to the communication field and are keen to learn the basics or an experienced practitioner in need of an update and fresh ideas, this workshop will give you useful guidelines and tools to help you prepare an effective PR plan. It’s ideal for PR and marketing executives, public affairs and media relations officers, and businesspeople who wish to develop their own public relations campaign.

COMMENTS FROM PREVIOUS PARTICIPANTS:

“The workshop gave a great template/outline. Excellent information on the level of detail and practicalities to generate a usable communication plan.” Becky Moloney, Communication Manager, Opus Capital Limited

“I was looking for tips and how the theories of planning are put into practice and the course definitely provided that. The manner in which the content was delivered was excellent.” Michael Mercado, Public Affairs Officer, Federal Department of Health & Ageing

“Very enjoyable. Good to hear from peers and share information. Provides a great point of reference for moving forward.” Kath Eggleston, Account Manager, Red Agency

“Carol used examples of previous and current work to emphasise her points. Well rounded and complete presentation.” Tracy Bellerby, Public Affairs Officer, Royal Australian Navy

IN-HOUSE/TAILORED WORKSHOPS:

We can deliver the workshop at your premises or conference anywhere in Australia. Clients can opt for the standard workshop content above or we can tailor material to suit your training needs– please contact us to discuss your requirements. Private coaching is also available and open/public workshops are scheduled according to demand (contact us to register your interest).

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